Restaurant forum: 'Restaurants of the future. How will the restaurant market change in the next 5 years?'



 

Program of the event:

October 24th. (Tuesday)

9:00-10:00

Registration.

9:00-10:00

'Restaurants of the future. 5 main trends', Andrey Fedoriv (Kyiv), number one marketer in Ukraine. The owner of an independent creative company Fedoriv. Five years in senior positions in international agencies Adell Saatchi & Saatchi, Bates Ukraine, Video International Ukraine, United Communications Group. The youngest winner of the "Trace in Advertising" award for his personal contribution to the development of the advertising market (2007). A marketing teacher at the Kyiv-Mohyla Business School since 2005. Chairman of the Board of the All-Ukrainian Advertising Coalition (2012-2016).

11:00-12:00

'How Ukrainian restaurateurs open restaurants abroad. Negative experience of the first five. Change of concept and correction of errors', Yuriy Kolesnik (Prague), restaurateur, founder of the restaurants Faina Familia, La Veranda Kiev, La Veranda Prague, Babiccina Zahrada Prague.

12:00-12:30 Coffee break.

12:30-14:00

'Rules and foundational elements in building a concept for a successful restaurant with examples of international brands', Oscar Cavallera (Milan), a world-renowned expert and consultant with 30 years of experience in the hospitality industry, as well as the food and beverage industry. He began his career as a barman at the Principe di Savoia (Milan), then as a bar manager at the Hotel Gallia (Milan), manager of the catering company of the fashion show Armani (Milan). In 1985, he founded MK Consulting, a company that provides consulting services in the field of marketing solutions in the Food & Beverage industry. Among his clients are Starwood, Sol Melia, Valtur, Starhotels, Martini, Campari, Bacardi, Laurent Perrier, Illy, Lavazza, Barilla, Coca Cola, hotel Metropole (Venice), Venissa wine resort, Ferragamo hotels (Florence) and Altagamma foundation. Also Oscar is a teacher of the New Interior Design, Design of Hotels and Restaurants courses at Politecnico University (Milan) and HoReCa Workshop Architecture & Marketing at the Milano Business School. For the past 5 years he has been teaching Food & Beverage Marketing in Alma (Scuola Internazionale di cucina italiana) and Ca' Foscari VeniceUniversity. As a journalist he writes for "Il Giornale" and "La guida dell'Espresso" and other well-known Italian professional magazines. He is the director of Bar University for Sole 24 Ore. He received a master's degree in bar management at the College of Blackpool (UK), studied hospitality and tourism in Italy and France.

14:00-14:30 Coffee break.

14:30-16:00

'How will restaurants change in the near future. What will influence guests’ choice?' Oscar Cavallera (Milan).

16:00-16:30 Coffee break.

16:30-17:30 'Which restaurant management technologies must be introduced today to work successfully tomorrow. What is the next step?' Alexander Musatov (Kyiv), co-owner of the True Burger Bar and Hendrick's bar. Owner of a consulting company. Author and developer of teaching guides for restaurants. Trainer and consultant in restaurant business.

17:30-18:30

'Innovations in the restaurant business. An ecosystem of services for the effective achievement of long-term goals', Andrey Yanbukhtin (Kyiv), an expert in the field of Digital Strategy and the introduction of innovative services.

18:30

 

Cocktail Reception.

 

 

Date: October 24, 2017

Beginning: 10:00 (registration at 09:00)

 

Location: Premier Palace Hotel

Address: Blvd T. Shevchenko / st. Pushkinskaya, 5-7 / 29, Kiev

 

Cost of participation: For non-residents of the Club - 1500 UAH until October 19 inclusive, from October 20 to October 24 - 2000 UAH. From two or more participants the discount is 10%. For residents of the Club HOTELIERO® is free admission.

 

On participation +38 (050) 380-63-80, pr@hoteliero.ua

 

 

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